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Best For: Long-term investors looking for low-cost, hands-off investing.

  • Overview: Vanguard is one of the largest investment management firms globally, known for its low-cost index funds and ETFs. It is ideal for passive investors.
  • Key Features:
    • Offers a wide range of mutual funds, ETFs, and retirement accounts.
    • Low expense ratios and no account fees for most products.
    • Target-date funds and retirement planning tools.
    • Investor-focused: Vanguard prioritizes customer interests over profit generation.
  • Fees: Commission-free for ETF and mutual fund trades; some fees for managed accounts.
  • Pros: Excellent for low-cost, long-term investing; a vast selection of funds.
  • Cons: Less suitable for active traders due to fewer tools for real-time analysis and trading.

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